Bloody Brilliant, Extremely Scary Ghost In The Elevator Prank

I love a good prank, especially one that scares the bejesus out of the person on the receiving end. In this stunt, an unsuspecting visitor boards an elevator in an office building. A few seconds in to the ascent, the lights flicker and the elevator prank gets underway. The lights go out for a short time and the occupant is plunged into darkness. When the lights come back on, the victim finds that they are no longer alone….

Ghost In The Elevator Prank

The prank was commissioned by a Brazilian TV station.

Diamond Shreddies, or how we can make fun of our perceptions

Much of how we experience the world is based on our perceptions. These perceptions are filters that shape our individual realities, and often, just changing your perceptions (shifing your paradigms) can alter the way you experience your world.

This commercial for Shreddies perfectly illustrates how advertising can have a little bit of fun with our perceptions.

Kenny from the Block goes at it again, Hollywood style

Everyone’s favourite sneaker wearing lunatic racer, Ken Block, is up to his tricks once more. This time the Block head has taken to the home of the blockbuster – Universal Studios.

Watch the nine minute DC Shoes viral vid below and see how he blasts by classic Hollywood history – including the Bates Motel.

I don’t think I’ll ever get tired of watching these. Keep ’em coming DC shoes. Me likey Ken Block Gymkhana 4.

Update
Click here to watch Ken Block Gymkhana 5

New Nike Ad with Tiger Woods

After making more than a few bogeys with a whole lot of birdies Nike has released a new commercial featuring Tiger woods. It’s a very simple commercial and features the voice of Earl Woods, Tiger’s father asking him a few questions before he gets back in the game. The ad is a very subtle, hinting at Tiger’s personal life but not quite saying it directly. Watch the new Tiger Woods commercial here:

As an aside, doesn’t he look like the saddest man ever to hold a gold club? It’s almost as if his wife is behind the camera holding a 5 iron…

I’d be very interested to here Tiger’s answers to his father’s questions. Or see a version with some slightly different questions.

Heineken Walk in Fridge, part 2

Every guy has ‘his beer.’ Mine’s Heineken, It’s delicious when it’s cold, comes in a green bottle and ha my name in the title. What’s not to love? Anyway, after making us all laugh with their first walk in fridge ad, Heineken have now released a sequel, and it’s pretty funny.

http://lesterhein.blogspot.com/2009/11/heineken-walk-in-fridge-part-2.html

Now although the walk in fridge ad was funny, I’m almost tempted to say that the spoof that Bavaria made was funnier. Have a look and decide for yourself

http://lesterhein.blogspot.com/2009/11/heineken-walk-in-fridge-part-2.html

Fantasy Football

I’m not the sportiest guy around. Never have been. I think the problem is that I just don’t have the concentration span for it. Sitting around and waiting for something cool to happen very often just takes too damned long.

Having said that – I think this commercial for the Fantasy American Football leage is very very wicked. I’m tempted to think that it’s partly CG’d but even then it’s still pretty cool. See for your self

Selling Mobile Music in South Africa


I need some help. In a big way, and fast. First a bit of background. I’m a partner in a new record label that’s just been started in Cape Town, StereoType Records. We have some great artists that we’re busy recording at the moment and the music that’s coming out of studio is of the highest quality (Chad Saaiman, one of our artists is getting lots of radio play for his new single Moving On.) I accept and understand that mobile is the future, not only in our country, but globally and as such would like to make our artists music available to download to a cellphone. So, I did the first logical thing and started googling about to see how it all works. Not much there unfortunately. I remembered seeing iTouch selling some music available as a download, so I decided to look them up and call. I picked up the phone, dialed the number on the website and I was put through to the Content Department, which made sense. And then nothing. Three messages later still nothing. I finally managed to speak to someone in the content department who said that they would see what they could do for me and get back to me via email. Then nothing. Called them back, and finally managed to wrangle out that they need me to send them a copy of the song I would like to sell and they would then consider whether or not it’s worthy of selling on their service. I also got a rough breakdown of how the service works:

  • User pays R5 for a mobile download.
  • The cellular network (in his example it was vodacom) takes 50% of that. Cheers R2.50
  • iTouch takes a (mythical) percentage for marketing the song
  • iTouch takes 75% of the ‘royalties’ (I’m not sure what exactly that means)
  • The record label gets 25%. This is then to be split between the producer, singer, songwriter, etc.

So, if I were to sell my tracks online for R5, I’m looking at getting about R1.25 per download (his figures). Not too bad considering that iTouch are doing the (supposed) marketing for me through their respective channels. ‘Cool’ said I, send me the documentation outlining the specs of the service. ‘Great’ said he. Then nothing. As things stand it’s almost two weeks down the line and all that’s happened is that MTN’s made a fortune off me calling iTouch trying to convince them that they should let me make them some money and send me the damn details so that I can go ahead and start selling music. So, after that long winded story, I have a question: Are there any clever people out there who know how I can go about setting up a mobile content delivery system so that I don’t have to use a service such as iTouch. Or even better, does anyone know of another service besides the all seeing i that I can contact? In all likelihood, if I get a reply to this post sometime in the next week, take three months to build the mobile download service and another for marketing the music, I might have my first single on sale before iTouch even send me the technical specs. Then nothing.

BMW Gina concept car

BMW GINA concept car
You know that feeling you get when you think you’ve done something, you’re positive you remembered, only to find out later that you didn’t even come close to doing what you were supposed to? Well, that’s exactly how I felt this morning. I really thought that I’d posted up pictures of the
BMW GINA concept car a few weeks back when BMW owned my OCD crazed soul. Yes, I posted pics of the BMW M8 and BMW’s uber cool Infrared Video (on the 7 series), but it turns out I completely forgot to post the Gina. Bad Lester. Oh well, rather late than never eh?.

So without much further ado, I’d like to introduce you to Gina (Geometry, Function, N = infinite, Adaptations), the sexy Bavarian model with the dress that’s got everyone talking. Gina challenges the assumptions that are made about the way that cars are made, specifically the shell or skin of the car. Gina uses fabric to build the shell of car. The fabric is stretched over the frame of the car to astounding visual effect as you can see from the pictures below


The tail lights shine through the fabric skin

Ok, I’ll stop yapping and let you watch the BMW Gina Video.

Prepare to be amazed

Update: I’ve added the official BMW Gina video, as distributed by BMW before the car’s internet debut

Lester

Interesting stuff for today

So I’ve been a little busy latelty and haven’t had that much time to blog in the last week or so. I figured that instead of telling you all about the cool stuff that’s kept me busy for the last week, I’d let you discover it for yourself, after all – You Are Here:

1. The Long Tail
The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in an October 2004 Wired magazine article[1] to describe the niche strategy of certain business such as Amazon.com or Netflix where a large number of unique items are sold in relatively small quantities.

2. www.poptech.com/
A network of remarkable people, extraordinary conferences, powerful ideas and innovative projects that are changing the world

3. Firefox 3 gets 8 million downloads in 24 hours.

That’s a pretty big deal

4.
The Vatican Bans Filming of “Angels & Demons”
Personally, I think that their dresses are on too tight. Oh well, it’s not like Hollywood’s never used a set before.

5. Airline pilot speaks his mind
Welcome aboard. Our flying time this afternoon, not counting ground delays and holding patterns, will be two hours and thirty minutes. Before we take off, I would like to apologize on behalf of this and every airline for the hassle you just endured at the security checkpoint….

6. World’s Smallest Projector
I like being able to throw stuff on walls and not having to clean up

7. www.Rememberthemilk.com
Uber cool reminder service that keeps me on my toes and plugs into google calendar. Bliss

8. Has video killed the blogging star?
YouTube looks to loosen up it’s video rules. What does this mean for bloggers?