Lester Hein
Hey đđ˝, my name is Lester.
I write about behavioural marketing, music, business and productivity. I hope you're having a nice day :)
This Apple Shortcut Finally Got Me to Use My Standing Desk (again)
â ď¸Youâre gonna have to do some Terminal stuff to get this shortcut to work. If command line prompts are not your thing, it might better to stop reading now. For years I had a standing desk at work,
Written by
Lester
Published on
Lester
This Apple Shortcut Finally Got Me to Use My Standing Desk (again)
â ď¸Youâre gonna have to do some Terminal stuff to get this shortcut to work. If command line prompts are not your thing, it might better to stop reading now. For years I had a standing desk at work,
Read post
Lester
marketing
The Psychology of âEveryoneâs Doing ItââAnd Why It Sells. Anchoring and Social proof for marketers.
Use Anchoring and Social Proof to become a better behavioural marketer
Read post
Lester
marketing
How to Use Behavioral Marketing to Sell đ (Without Being Manipulative)
How to use behvioural psychology in marketing
Read post
Lester
marketing
Stop Making It Hard to Unsubscribe đ¨đ
#marketing You want to make your email marketing SUPER effective and avoid Unsubscribed users. Here is some Behavioral Marketing advice for email marketers to help you improve your unsubscribe proces
Read post
Lester
marketing
How Burton convinced me NOT to buy a snowboard with just 9 words đ
#marketing Tl;dr Using notifications to let customers know about upcoming events can be a powerful way to create awareness of campaigns. However, if not executed correctly, they can backfire and lead
Read post
Lester
marketing
đ How Marketers Exploit Behavioral Psychology to Make You Buy Stuff
#marketing Tldr: You think youâre making rational buying decisionsâbut youâre not. Marketers use psychological tricks like scarcity, urgency, and fake exclusivity to hack and manipulate your impulses
Read post
Lester
marketing
Advertising in nature.
This quote from Alchemy stuck with me. Flowers are selling pollen to bees in the hope that they âbuyâ and help them propagate. I like the cheeky framing and the very obviousness of it all. It made me
Read post
Lester
marketing
Can we make the unsubscribe link smaller?
I hear this all the time from clients. Fundamentally, it's about fear - fear that they will lose their customer. Fear of rejection. But it's definitely the wrong question. Here's the correct question:
Read post