Friendship is overrated: Sprite Zero catapult ad

I found this ad a while back and it recently resurfaced while discussing the way big brands are moving into the social space. Nice on SpriteZero.

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Hi, my name is Lester. I'm a music lover, an avid blogger and a bit of a geek. In addition to being a people person, I'm fascinated by the internet and over the last 4 years I've become very passionate about technology, especially email marketing, blogging, social media, and community management. Thanks for reading my blog ;)