Gorilla Marketing – live from technomadic

Gorilla Marketing – live from technomadic

Day 3 of Nomadic Marketing at the UCT GSB

Listening to Allan Kent from Saatchi and Saatchi give a talk on youth and mobile in the modern internet. Used this vid to illustrate the way that the line between producer/consumer and critic is blurring and how brands are no longer in control of their brands.

The original Cadbury’s ad

[youtube=http://www.youtube.com/watch?v=TnzFRV1LwIo]

What happened when  the net got hold of it…

[youtube=http://www.youtube.com/watch?v=4tdVrACpz4c]

More to follow later

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Lester

Hi, my name is Lester. I'm a music lover, an avid blogger and a bit of a geek. In addition to being a people person, I'm fascinated by the internet and over the last 4 years I've become very passionate about technology, especially email marketing, blogging, social media, and community management. Thanks for reading my blog ;)

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