I’m a video slut

I’m a video slut

Some people have been getting very upset with me lately. And to be fair – I can see why. I’ve become a bit of a video slut lately, and embedding lots of cool vids here. And for this I apologize. But I’ve been bitten by the mash up bug, and this isn’t going anywhere anytime soon 😉

So, with that out of the way, here’s the latest mash up that got me giggling. It’s a campaign by Dove that many of you may have seen before called ‘Evolution.’ Once the net got hold of the message, the video was changed to Slob evolution. This once again perfectly illustrates that in today’s digital age, once a brand puts a message out, they relinquish all control of that message (you can see another instance of this here, but Cadbury’s got it right this time).

The original ad from dove

Here’s what happens when the net got hold of it

This proves the point that I love so much – we live in fast, digital world where the norms are changing every day and brands need to scramble to keep up with the new here. You are here.

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Lester

Hi, my name is Lester. I'm a music lover, an avid blogger and a bit of a geek. In addition to being a people person, I'm fascinated by the internet and over the last 4 years I've become very passionate about technology, especially email marketing, blogging, social media, and community management. Thanks for reading my blog ;)