Browsing Tag Social Media
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20 April 2008 at 20 : 02 PM
Follow that band! The Radiohead model goes local
During lectures at Nomadic Marketing last week at the UCT Graduate School of Business, one band that almost all the lecturers referred to was Radiohead. This isn't because they specifically liked the band (although Colin Daniels did confess to being a fan) but more specifically because of the way that the band released their latest album online. Here's ...
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18 April 2008 at 17 : 12 PM
Really good really free Edelman paper on influence of social networks
Download distributed-influence_quantifying-the-impact-of-social-media Here's a sample of the type of information that you can glean from this paper: "In Jeremiah Owyang’s Dow Jones White Paper on ‘Tracking the Influence of Conversation’, a meme was defined as: “an idea or discussion that grows and spreads from individual to individual into a ...
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18 April 2008 at 09 : 35 AM
Gorilla Marketing – live from technomadic
Day 3 of Nomadic Marketing at the UCT GSB Listening to Allan Kent from Saatchi and Saatchi give a talk on youth and mobile in the modern internet. Used this vid to illustrate the way that the line between producer/consumer and critic is blurring and how brands are no longer in control of their brands. The original Cadbury's ...
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16 April 2008 at 20 : 58 PM
Slip into a nice warm network
* a quick note - this blog was created using wordpress.com, google docs and mspaint :) oh - and my phone Live and Direct from Nomadic Marketing I learned some pretty useful things today, and in my books that's always a good way to end off a day. This is especially true when the knowledge acquired is engaging, exciting and most of all - inspiring. I hope ...
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