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I first heard this album while walking past Musica (a CD store in South Africa) - I heard the riff from ‘Somebody Told Me’ blaring from the store PA and that was enough to hook me. Intrigued, I wen]]> https://lesterhein.com/post/now-playing-hot-fuss---the-killers_2PDxtXgt4urxzduUUK6Jfa https://lesterhein.com/post/now-playing-hot-fuss---the-killers_2PDxtXgt4urxzduUUK6Jfa Sat, 22 Mar 2025 10:09:45 GMT
I just really like this picture. Nothing much else to say, other than I am enjoying the camera on the iPhone 16 pro very much - it’s the main reason I upgraded (from my 12 pro) That’s Namesti Miru po]]> https://lesterhein.com/post/sunset-in-prague_u3qrFPn2HrEAwHzXCMgv9L https://lesterhein.com/post/sunset-in-prague_u3qrFPn2HrEAwHzXCMgv9L Sat, 22 Mar 2025 06:50:17 GMT
I hear this all the time from clients. Fundamentally, it's about fear - fear that they will lose their customer. Fear of rejection. But it's definitely the wrong question. Here's the correct question:]]> https://lesterhein.com/post/can-we-make-the-unsubscribe-link-smaller_cefEuF7Zotzy9zWEx9CGgk https://lesterhein.com/post/can-we-make-the-unsubscribe-link-smaller_cefEuF7Zotzy9zWEx9CGgk Sun, 28 Feb 2016 16:36:02 GMT
⚠️You’re gonna have to do some Terminal stuff to get this shortcut to work. If command line prompts are not your thing, it might better to stop reading now. For years I had a standing desk at work,]]> https://lesterhein.com/post/this-apple-shortcut-finally-got-me-to-use-my-standing-desk-again_fTz9fYo8aNitPwzpfd7suN https://lesterhein.com/post/this-apple-shortcut-finally-got-me-to-use-my-standing-desk-again_fTz9fYo8aNitPwzpfd7suN Wed, 04 Mar 2026 11:44:46 GMT
#productivity The Daily Coffee Tax There was a time when my mornings followed the same frustrating routine. I’d walk into the office and mentally prepare myself for the diesel I was about to gulp do]]> https://lesterhein.com/post/is-your-office-coffee-a-productivity-problem-_w2VXBmw8cJR4SsNhS9F7cP https://lesterhein.com/post/is-your-office-coffee-a-productivity-problem-_w2VXBmw8cJR4SsNhS9F7cP Thu, 13 Feb 2025 09:42:16 GMT
#marketing You want to make your email marketing SUPER effective and avoid Unsubscribed users. Here is some Behavioral Marketing advice for email marketers to help you improve your unsubscribe proces]]> https://lesterhein.com/post/stop-making-it-hard-to-unsubscribe-_aqD23ypTsutW6hr33mdTE2 https://lesterhein.com/post/stop-making-it-hard-to-unsubscribe-_aqD23ypTsutW6hr33mdTE2 Wed, 12 Mar 2025 15:25:53 GMT
#writing Live from Quotation This shit is way to complicated now, and I just need something simple Markdown in Apple notes ProNotes extension is 😙 I don’t really need to do anything other than ]]> https://lesterhein.com/post/im-considering-from-wordpress-to-quotion_p4LvT5B6C2JSYusJptZVAe https://lesterhein.com/post/im-considering-from-wordpress-to-quotion_p4LvT5B6C2JSYusJptZVAe Wed, 04 Dec 2024 10:03:32 GMT
#travel My wife and I stumbled upon this small tapas bar in Barcelona. They don’t take reservations. You can’t call ahead to book. The twenty minute wait in line is part of the experience - having a ]]> https://lesterhein.com/post/my-new-favourite-restaurant-ciutat-comtal_rciEFsH7dMP322X8JEL1wt https://lesterhein.com/post/my-new-favourite-restaurant-ciutat-comtal_rciEFsH7dMP322X8JEL1wt Wed, 22 Jan 2025 10:12:29 GMT
I haven’t written anything in a long time. Let alone anything real or worth reading. For the most part it’s been music I enjoy or faux gadget reviews (I’m terrible at reviews). And I think I’ve finall]]> https://lesterhein.com/post/every-article-must-do-something-or-how-i-psyched-myself-out-of-writing_phqLiCvDHd4DhwPKHFx7Et https://lesterhein.com/post/every-article-must-do-something-or-how-i-psyched-myself-out-of-writing_phqLiCvDHd4DhwPKHFx7Et Tue, 04 Aug 2015 16:36:02 GMT
Use Anchoring and Social Proof to become a better behavioural marketer]]> https://lesterhein.com/post/the-psychology-of-everyones-doing-itand-why-it-sells-anchoring-and-social-proof-for-marketers-_8wmjwDZFtCMafTeYkYcYRa https://lesterhein.com/post/the-psychology-of-everyones-doing-itand-why-it-sells-anchoring-and-social-proof-for-marketers-_8wmjwDZFtCMafTeYkYcYRa Thu, 27 Mar 2025 11:53:54 GMT
#observations I like to see people doing this they enjoy, especially when those things are novel or different. It reminds me that I should be making more time to do things I find fun, even if they are]]> https://lesterhein.com/post/best-traffic-ever-people-doing-interesting-things_aQFRUZHXRrNGHLrReXokF4 https://lesterhein.com/post/best-traffic-ever-people-doing-interesting-things_aQFRUZHXRrNGHLrReXokF4 Sat, 11 Jan 2025 09:38:57 GMT
This quote from Alchemy stuck with me. Flowers are selling pollen to bees in the hope that they “buy” and help them propagate. I like the cheeky framing and the very obviousness of it all. It made me ]]> https://lesterhein.com/post/advertising-in-nature_sobsCJYzNCCV3vNusYmLAJ https://lesterhein.com/post/advertising-in-nature_sobsCJYzNCCV3vNusYmLAJ Mon, 27 Jan 2025 07:40:04 GMT
#marketing Tldr: You think you’re making rational buying decisions—but you’re not. Marketers use psychological tricks like scarcity, urgency, and fake exclusivity to hack and manipulate your impulses]]> https://lesterhein.com/post/-how-marketers-exploit-behavioral-psychology-to-make-you-buy-stuff_rXHirQsbNgbq3no7nKrGuR https://lesterhein.com/post/-how-marketers-exploit-behavioral-psychology-to-make-you-buy-stuff_rXHirQsbNgbq3no7nKrGuR Wed, 26 Feb 2025 11:27:34 GMT
I’ve made a commitment to write more this year and have spent some time thinking about WHAT I will be writing. Even some time on WHY I will be writing ( and whom for). But today I was pondering HOW I ]]> https://lesterhein.com/post/on-writing_vQQSrTon54u5N7Tj7gFsUF https://lesterhein.com/post/on-writing_vQQSrTon54u5N7Tj7gFsUF Mon, 03 Mar 2025 05:55:48 GMT
#writing My blog broke ages ago - I couldn’t even tell you exactly how long ago because I stopped really paying attention to it. And also because the configuration in AWS was just way too intimidating]]> https://lesterhein.com/post/completing-the-move-to-quotion-from-wordpress-and-aws_sMxVhF6TFa7Erx7KviuD5k https://lesterhein.com/post/completing-the-move-to-quotion-from-wordpress-and-aws_sMxVhF6TFa7Erx7KviuD5k Sun, 05 Jan 2025 07:47:19 GMT
GTD and how I snuck my way to competence]]> https://lesterhein.com/post/getting-things-done-going-back-to-the-well-time-and-time-again_2CgjBCfUcJtzbZJ7bGB66R https://lesterhein.com/post/getting-things-done-going-back-to-the-well-time-and-time-again_2CgjBCfUcJtzbZJ7bGB66R Tue, 08 Apr 2025 04:33:21 GMT
Seen on the side of a building in downtown Barcelona. I approve of this message. Just in case no one told you, Barcelona is amazing. #travel]]> https://lesterhein.com/post/just-in-case-no-one-told-you-today_unA3fGLbLn6REzR6EZCu13 https://lesterhein.com/post/just-in-case-no-one-told-you-today_unA3fGLbLn6REzR6EZCu13 Fri, 24 Jan 2025 21:30:22 GMT
#travel Growing up, I watched European car shows, where the Autobahn was always depicted as the ultimate test track for fast, powerful cars. These cars were driven to the limit on long, open roads wit]]> https://lesterhein.com/post/driving-on-the-autobahn-was-much-bumpier-than-i-had-anticipated_6qQagQyTN8EfdvFd7wsBX5 https://lesterhein.com/post/driving-on-the-autobahn-was-much-bumpier-than-i-had-anticipated_6qQagQyTN8EfdvFd7wsBX5 Mon, 03 Feb 2025 08:55:51 GMT
How to use behvioural psychology in marketing]]> https://lesterhein.com/post/how-to-use-behavioral-marketing-to-sell--without-being-manipulative_4MAwLYniTR47ajNBxDQjj6 https://lesterhein.com/post/how-to-use-behavioral-marketing-to-sell--without-being-manipulative_4MAwLYniTR47ajNBxDQjj6 Wed, 26 Mar 2025 11:36:02 GMT
#marketing Tl;dr Using notifications to let customers know about upcoming events can be a powerful way to create awareness of campaigns. However, if not executed correctly, they can backfire and lead]]> https://lesterhein.com/post/how-burton-convinced-me-not-to-buy-a-snowboard-with-just-9-words-_3nzfwibAomTDEKStvY6MXA https://lesterhein.com/post/how-burton-convinced-me-not-to-buy-a-snowboard-with-just-9-words-_3nzfwibAomTDEKStvY6MXA Wed, 05 Mar 2025 18:16:08 GMT
Over the past few years I’ve developed a great appreciation for audiobooks. The ever growing number of titles available (especially on Audible) and the increase in the quality of the recordings make t]]> https://lesterhein.com/post/audiobooks-are-for-fiction_vv7EhbUbdnNxZwetEWF4JC https://lesterhein.com/post/audiobooks-are-for-fiction_vv7EhbUbdnNxZwetEWF4JC Sat, 28 Feb 2015 16:36:02 GMT