Hi my name is Lester Hein. I'm a marketing consultant, business consultant and sometimes amateur musician.
I help break complex scenarios down into solvable problems that teams can execute against.
I started my career consulting in Email Marketing and have built marketing campaigns and organisations that generated hundreds of millions of dollars in revenue for my clients 💰. As a business consultant I help organisations by coaching teams to be more effective, building business plans or getting deep into processes and procedures to find room for improvement.
Lester Hein Professional Background:
- Chief Marketing Officer: I served as the Chief Marketing Officer at Tabella s.r.o., where I helped teams work magic through process management and building high performance teams.
- Marketing Strategist: I've helped several businesses grow their revenue by finding opportunities, cranking up leverage and improving team output.
- Product Marketer: I love building things - systems, processes, teams, campaigns - I love it all. "Process" gets a bad rap for being boring, but a well organised system is my personal bliss.
My areas of expertise
Marketing Orchestration🗺️ (aka Team management, herding cats, running the circus)
Getting things done is hard. Getting the right thing done is harder. Getting the right thing done in the right order is <u>even</u> harder.
And we haven’t even talked about deadlines or budget yet…
As a marketing consultant, I’ve learned that when there are several teams, technologies and stakeholders (read: asses on the line) a strong conductor helps to make sure all of the players do their part to make the music of marketing. This is my strong suite and what I've loved doing for the last 15 years. Things can go very wrong when marketing orchestration goes awry.
Email Marketing Specialist📧
New technologies show up every day, but the old faithful email is still the highest return for your marketing dollars that you can get. A long time ago I decided to hitch my wagon to this horse and it still helps my clients make millions of dollars every month.
From the system architecture to the content of the emails, the timing of the messages, the segmentation of the lists and even the unsubscribe policies - mastering email marketing is still a very high leverage activity. And it helps that I love it 😍
Behaviour based Marketing 🧠
Understanding why people buy and what moves them to their purchasing decisions is one of the most fascinating areas of marketing. I've spent (probably) thousands of hours reading, studying and testing techniques and strategies to make marketing more effective.
Principles like Anchoring, Scarcity and Social Proof help make effective campaigns repeatable once they are understood by the teams who need to execute
Other Stuff About Me
Musical Endeavors: Everyone needs a hobby, right? In my free time I make music and which I occasionally release on Spotify - https://open.spotify.com/artist/40xGhLk0djAzVfXYSi4EST
I live in Prague with my beautiful wife and daughter. If you’re ever in town, drop me a message and we can grab a beer!
A few things I learned along the way
Lester Hein University Of Oxford: Said Business School - Leading Strategic Projects Lester Hein University of Oxford: Said Business School - Managing High Performance Teams Lester Hein University of Stellenbosch Graduate School Of Business - Digital Marketing Lester Hein University of Cape Town Graduate School Of Business - Digital Marketing
