Lester Hein

6 October, 2026

Setting Sail with BoCin

A weekend project that turned into the CMS that now powers this site.

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Lester Hein

26 August, 2026

Overhead is everything

Any new thing that enters your life comes with some form of overhead. Buying a new thing, trying out a new system, making a new acquaintance - it all comes w…

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Lester Hein

23 August, 2026

Ai in the wild

While out shopping with my daughter I noticed that one of the stores was using Ai generate product photos. This seems like an obvious use of the technology,…

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Lester Hein

19 August, 2026

More AFFiNE tuning to make it stop crashing.

Tuning self hosted AFFiNE configuration to avoid OOM (out of memory) errors

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Lester Hein

13 August, 2026

Fixing self hosted Affine instances that won’t load workspaces.

Setting the correct connection method for self hosted AFFiNE to work with Cloudflare tunnels

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Lester Hein

4 March, 2026

This Apple Shortcut Finally Got Me to Use My Standing Desk (again)

Build display resizing Apple shortcuts to resize your screen when switching between a seated and standing desk.

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Lester Hein

8 April, 2025

Getting Things Done: Going back to the well time and time again

GTD and how I snuck my way to competence on task at a time

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Lester Hein

27 March, 2025

The Psychology of “Everyone’s Doing It”—And Why It Sells. Anchoring and Social proof for marketers.

Use Anchoring and Social Proof to become a better behavioural marketer

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Lester Hein

26 March, 2025

How to Use Behavioral Marketing to Sell 🛒 (Without Being Manipulative)

How to use behvioural psychology in marketing - some practical advice

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Lester Hein

22 March, 2025

Now Playing: Hot Fuss - The Killers

I first heard this album while walking past Musica (a CD store in South Africa) - I heard the riff from ‘Somebody Told Me’ blaring from the store PA and that…

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Lester Hein

22 March, 2025

Sunset in Prague

I just really like this picture. Nothing much else to say, other than I am enjoying the camera on the iPhone 16 pro very much - it’s the main reason I upgrad…

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Lester Hein

12 March, 2025

Stop Making It Hard to Unsubscribe 📨

You want to make your email marketing SUPER effective and avoid Unsubscribed users. Here is some Behavioral Marketing advice for email marketers to help you…

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Lester Hein

8 March, 2025

Why I’m sticking with Quotion even though it is objectively worse than Wordpress

Quotion.co is missing a lot of the “important” features that Wordpress offers, and for me that’s exactly the point. If you don’t know about it, Quotion basic…

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Lester Hein

5 March, 2025

How Burton convinced me NOT to buy a snowboard with just 9 words 🏂

#marketing Tl;dr Using notifications to let customers know about upcoming events can be a powerful way to create awareness of campaigns. However, if not exec…

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Lester Hein

3 March, 2025

On Writing.

I’ve made a commitment to write more this year and have spent some time thinking about WHAT I will be writing. Even some time on WHY I will be writing ( and…

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Lester Hein

1 March, 2025

Revolving Doors, Tattoos and Decisions.

#frameworks An important part of being able to move fast or knowing when to slow down is to really understand the types of decisions you are confronting. If…

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Lester Hein

26 February, 2025

🛒 How Marketers Exploit Behavioral Psychology to Make You Buy Stuff

Tldr: You think you’re making rational buying decisions—but you’re not. Marketers use psychological tricks like scarcity, urgency, and fake exclusivity to ha…

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Lester Hein

13 February, 2025

Is Your Office Coffee A Productivity Problem ?

The Daily Coffee Tax There was a time when my mornings followed the same frustrating routine. I’d walk into the office and mentally prepare myself for the di…

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Lester Hein

3 February, 2025

Driving on the Autobahn was much bumpier than I had anticipated.

Growing up, I watched European car shows, where the Autobahn was always depicted as the ultimate test for fast, powerful cars. These cars were driven to the…

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Lester Hein

27 January, 2025

Advertising in nature.

This quote from Alchemy stuck with me. Flowers are selling pollen to bees in the hope that they “buy” and help them propagate. I like the cheeky framing and…

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Lester Hein

24 January, 2025

Just in case no one told you today.

Seen on the side of a building in downtown Barcelona. I approve of this message. Just in case no one told you, Barcelona is amazing. #travel

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Lester Hein

22 January, 2025

My New favourite restaurant: Ciutat Comtal

My wife and I stumbled upon this small tapas bar in Barcelona. They don’t take reservations. You can’t call ahead to book. The twenty minute wait in line is…

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Lester Hein

11 January, 2025

Best Traffic Ever. People doing interesting things

I like to see people doing this they enjoy, especially when those things are novel or different. It reminds me that I should be making more time to do things…

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Lester Hein

5 January, 2025

Completing the move to Quotion (from Wordpress and AWS)

My blog broke ages ago - I couldn’t even tell you exactly how long ago because I stopped really paying attention to it. And also because the configuration in…

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Lester Hein

4 December, 2024

I’m considering from Wordpress to Quotion

Live from Quotion This shit is way to complicated now, and I just need something simple Markdown in Apple notesProNotes extension is 😙 I don’t really need t…

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Lester Hein

28 February, 2016

Can we make the unsubscribe link smaller?

I hear this all the time from clients. Fundamentally, it's about fear - fear that they will lose their customer. Fear of rejection. But it's definitely the w…

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Lester Hein

4 August, 2015

“Every article must do something” or How I Psyched Myself Out Of Writing.

I haven’t written anything in a long time. Let alone anything real or worth reading. For the most part it’s been music I enjoy or faux gadget reviews (I’m te…

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Lester Hein

28 February, 2015

Audiobooks are for fiction

Over the past few years I’ve developed a great appreciation for audiobooks. The ever growing number of titles available (especially on Audible) and the incre…

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Lester Hein

2 May, 2011

How Kenneth Cole is throwing away money every day

From time to time I need to buy formal clothing. I am not a very good shopper, so once I find something I like and that fits me well, I tend to keep going ba…

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Lester Hein

2 December, 2009

Some things to think about when sending email

With all the focus lately falling on social networks and social media, it feels a bit like email is getting a rough deal. Make no mistake, email is still ali…

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Hey 👋🏽, my name is Lester Hein.

Setting Sail with BoCin

Setting Sail with BoCin

Overhead is everything

Ai in the wild

More AFFiNE tuning to make it stop crashing.

Fixing self hosted Affine instances that won’t load workspaces.

This Apple Shortcut Finally Got Me to Use My Standing Desk (again)

Getting Things Done: Going back to the well time and time again

The Psychology of “Everyone’s Doing It”—And Why It Sells. Anchoring and Social proof for marketers.

How to Use Behavioral Marketing to Sell 🛒 (Without Being Manipulative)

Now Playing: Hot Fuss - The Killers

Sunset in Prague

Stop Making It Hard to Unsubscribe 📨

Why I’m sticking with Quotion even though it is objectively worse than Wordpress

How Burton convinced me NOT to buy a snowboard with just 9 words 🏂

On Writing.

Revolving Doors, Tattoos and Decisions.

🛒 How Marketers Exploit Behavioral Psychology to Make You Buy Stuff

Is Your Office Coffee A Productivity Problem ?

Driving on the Autobahn was much bumpier than I had anticipated.

Advertising in nature.

Just in case no one told you today.

My New favourite restaurant: Ciutat Comtal

Best Traffic Ever. People doing interesting things

Completing the move to Quotion (from Wordpress and AWS)

I’m considering from Wordpress to Quotion

Can we make the unsubscribe link smaller?

“Every article must do something” or How I Psyched Myself Out Of Writing.

Audiobooks are for fiction

How Kenneth Cole is throwing away money every day

Some things to think about when sending email