While out shopping with my daughter I noticed that one of the stores was using Ai generate product photos.

This seems like an obvious use of the technology, but it was till fascinating for me to actually see these out in the world.

It appears that there is a legal requirement for these ads to be labeled as ai generated, and honestly they look pretty good. IMG_7267.heic

The only thing that looks a little off to me are the fingers of the ‘’model” and that is only a little weird.

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We’re definitely living in interesting times where line between what is “real” and what is not is disappearing fast.

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In the case of the customer - my daughter - she didn’t seem to notice or care at all once I pointed it out.

Written by

Lester Hein

Lester Hein

Behavioural Marketing Guy