Topic
Marketing
6 articles
The Psychology of “Everyone’s Doing It”—And Why It Sells. (Anchoring & Social proof)
Use Anchoring and Social Proof to become a better marketer
Read post
How Burton convinced me NOT to buy a snowboard with just 9 words 🏂
Tl;dr Using notifications to let customers know about upcoming events can be a powerful way to create awareness of campaigns. However, if not executed correc…
Read post
Advertising in nature.
This quote from Alchemy stuck with me. Flowers are selling pollen to bees in the hope that they “buy” and help them propagate. I like the cheeky framing and…
Read post
Can we make the unsubscribe link smaller?
I hear this all the time from clients. Fundamentally, it's about fear - fear that they will lose their customer. Fear of rejection. But it's definitely the w…
Read post
How Kenneth Cole is throwing away money every day
From time to time I need to buy formal clothing. I am not a very good shopper, so once I find something I like and that fits me well, I tend to keep going ba…
Read post
Some things to think about when sending email
With all the focus lately falling on social networks and social media, it feels a bit like email is getting a rough deal. Make no mistake, email is still ali…
Read post