Logo
HomeSwipe FileInteresting Things
LinkedIn
Logo
Logo
HomeRSSSite MapLinkedIn

©Copyright Lester Hein

Made with

marketing

Advertising in nature.

Written by

LE

Lester

Behavioural Marketing Guy

Published on

1/27/2025

This quote from Alchemy stuck with me. Flowers are selling pollen to bees in the hope that they “buy” and help them propagate.

I like the cheeky framing and the very obviousness of it all. It made me wonder - what else can be reframed like this, in a totally different context?

IMG_1803.png

Source: Alchemy by Rory Sutherland

#marketing

Latest

More from the site

    Lester

    This Apple Shortcut Finally Got Me to Use My Standing Desk (again)

    ⚠️You’re gonna have to do some Terminal stuff to get this shortcut to work. If command line prompts are not your thing, it might better to stop reading now. For years I had a standing desk at work,

    Read post

    Lester

    music

    Now Playing: Hot Fuss - The Killers

    I first heard this album while walking past Musica (a CD store in South Africa) - I heard the riff from ‘Somebody Told Me’ blaring from the store PA and that was enough to hook me. Intrigued, I wen

    Read post

    Lester

    reading

    Getting Things Done: Going back to the well time and time again

    GTD and how I snuck my way to competence

    Read post

View all posts