This quote from Alchemy stuck with me. Flowers are selling pollen to bees in the hope that they “buy” and help them propagate.
I like the cheeky framing and the very obviousness of it all. It made me wonder - what else can be reframed like this, in a totally different context?
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Lester
music
Now Playing: Hot Fuss - The Killers
I first heard this album while walking past Musica (a CD store in South Africa) - I heard the riff from ‘Somebody Told Me’ blaring from the store PA and that was enough to hook me. Intrigued, I went
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Lester
reading
Getting Things Done: Going back to the well time and time again
GTD and how I snuck my way to competence
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Lester
marketing
The Psychology of “Everyone’s Doing It”—And Why It Sells. Anchoring and Social proof for marketers.
Use Anchoring and Social Proof to become a better behavioural marketer
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