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7 posts with the tag marketing
Lester
marketing
Use Anchoring and Social Proof to become a better behavioural marketer
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Lester
marketing
How to use behvioural psychology in marketing
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Lester
marketing
#marketing You want to make your email marketing SUPER effective and avoid Unsubscribed users. Here is some Behavioral Marketing advice for email marketers to help you improve your unsubscribe proces
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Lester
marketing
#marketing Tl;dr Using notifications to let customers know about upcoming events can be a powerful way to create awareness of campaigns. However, if not executed correctly, they can backfire and lead
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Lester
marketing
#marketing Tldr: You think you’re making rational buying decisions—but you’re not. Marketers use psychological tricks like scarcity, urgency, and fake exclusivity to hack and manipulate your impulses
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Lester
marketing
This quote from Alchemy stuck with me. Flowers are selling pollen to bees in the hope that they “buy” and help them propagate. I like the cheeky framing and the very obviousness of it all. It made me
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Lester
marketing
I hear this all the time from clients. Fundamentally, it's about fear - fear that they will lose their customer. Fear of rejection. But it's definitely the wrong question. Here's the correct question:
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