Logo
HomeSwipe FileInteresting Things
LinkedIn
Logo
Logo
HomeRSSSite MapLinkedIn

©Copyright Lester Hein

Made with

Tag

marketing

7 posts with the tag marketing

  • Lester

    marketing

    The Psychology of “Everyone’s Doing It”—And Why It Sells. Anchoring and Social proof for marketers.

    Use Anchoring and Social Proof to become a better behavioural marketer

    Read post

  • Lester

    marketing

    How to Use Behavioral Marketing to Sell 🛒 (Without Being Manipulative)

    How to use behvioural psychology in marketing

    Read post

  • Lester

    marketing

    Stop Making It Hard to Unsubscribe 📨💔

    #marketing You want to make your email marketing SUPER effective and avoid Unsubscribed users. Here is some Behavioral Marketing advice for email marketers to help you improve your unsubscribe proces

    Read post

  • Lester

    marketing

    How Burton convinced me NOT to buy a snowboard with just 9 words 🏂

    #marketing Tl;dr Using notifications to let customers know about upcoming events can be a powerful way to create awareness of campaigns. However, if not executed correctly, they can backfire and lead

    Read post

  • Lester

    marketing

    🛒 How Marketers Exploit Behavioral Psychology to Make You Buy Stuff

    #marketing Tldr: You think you’re making rational buying decisions—but you’re not. Marketers use psychological tricks like scarcity, urgency, and fake exclusivity to hack and manipulate your impulses

    Read post

  • Lester

    marketing

    Advertising in nature.

    This quote from Alchemy stuck with me. Flowers are selling pollen to bees in the hope that they “buy” and help them propagate. I like the cheeky framing and the very obviousness of it all. It made me

    Read post

  • Lester

    marketing

    Can we make the unsubscribe link smaller?

    I hear this all the time from clients. Fundamentally, it's about fear - fear that they will lose their customer. Fear of rejection. But it's definitely the wrong question. Here's the correct question:

    Read post