Lester Hein
Hey šš½, my name is Lester.
I write about behavioural marketing, music, business and productivity. I hope you're having a nice day :)
Getting Things Done: Going back to the well time and time again
GTD and how I snuck my way to competence
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reading
Lester
reading
Getting Things Done: Going back to the well time and time again
GTD and how I snuck my way to competence
Read post
Lester
reading
Getting Things Done: Going back to the well time and time again
GTD and how I snuck my way to competence
Read post
Lester
marketing
The Psychology of āEveryoneās Doing ItāāAnd Why It Sells. Anchoring and Social proof for marketers.
Use Anchoring and Social Proof to become a better behavioural marketer
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Lester
marketing
How to Use Behavioral Marketing to Sell š (Without Being Manipulative)
How to use behvioural psychology in marketing
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Lester
music
Now Playing: Hot Fuss - The Killers
I first heard this album while walking past Musica (a CD store in South Africa) - I heard the riff from āSomebody Told Meā blaring from the store PA and that was enough to hook me. Intrigued, I went
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Lester
life
Sunset in Prague
I just really like this picture. Nothing much else to say, other than I am enjoying the camera on the iPhone 16 pro very much - itās the main reason I upgraded (from my 12 pro) Thatās Namesti Miru po
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Lester
marketing
Stop Making It Hard to Unsubscribe šØš
#marketing You want to make your email marketing SUPER effective and avoid Unsubscribed users. Here is some Behavioral Marketing advice for email marketers to help you improve your unsubscribe proces
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Lester
marketing
How Burton convinced me NOT to buy a snowboard with just 9 words š
#marketing Tl;dr Using notifications to let customers know about upcoming events can be a powerful way to create awareness of campaigns. However, if not executed correctly, they can backfire and lead
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Lester
writing
On Writing.
Iāve made a commitment to write more this year and have spent some time thinking about WHAT I will be writing. Even some time on WHY I will be writing ( and whom for). But today I was pondering HOW I
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Lester
marketing
š How Marketers Exploit Behavioral Psychology to Make You Buy Stuff
#marketing Tldr: You think youāre making rational buying decisionsābut youāre not. Marketers use psychological tricks like scarcity, urgency, and fake exclusivity to hack and manipulate your impulses
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