Lester Hein
Hey šš½, my name is Lester.
I write about behavioural marketing, music, business and productivity. I hope you're having a nice day :)
Overhead is everything
Any new thing that enters your life comes with some form of overhead. A new purchase, a new system, a new acquaintance, a new employee, a new hobby. Almost nothing simply enters your life and then si
Written by
Lester
Published on
Lester
Overhead is everything
Any new thing that enters your life comes with some form of overhead. A new purchase, a new system, a new acquaintance, a new employee, a new hobby. Almost nothing simply enters your life and then si
Read post
Lester
marketing
Advertising in nature.
This quote from Alchemy stuck with me. Flowers are selling pollen to bees in the hope that they ābuyā and help them propagate. I like the cheeky framing and the very obviousness of it all. It made me
Read post
Lester
travel
Just in case no one told you today.
Seen on the side of a building in downtown Barcelona. I approve of this message. Just in case no one told you, Barcelona is amazing. #travel
Read post
Lester
travel
My New favourite restaurant: Ciutat Comtal
#travel My wife and I stumbled upon this small tapas bar in Barcelona. They donāt take reservations. You canāt call ahead to book. The twenty minute wait in line is part of the experience - having a
Read post
Lester
observations
Best Traffic Ever. People doing interesting things
#observations I like to see people doing this they enjoy, especially when those things are novel or different. It reminds me that I should be making more time to do things I find fun, even if they are
Read post
Lester
writing
Completing the move to Quotion (from Wordpress and AWS)
#writing My blog broke ages ago - I couldnāt even tell you exactly how long ago because I stopped really paying attention to it. And also because the configuration in AWS was just way too intimidating
Read post
Lester
writing
Iām considering from Wordpress to Quotion
#writing Live from Quotation This shit is way to complicated now, and I just need something simple Markdown in Apple notes ProNotes extension is š I donāt really need to do anything other than
Read post
Lester
marketing
Can we make the unsubscribe link smaller?
I hear this all the time from clients. Fundamentally, it's about fear - fear that they will lose their customer. Fear of rejection. But it's definitely the wrong question. Here's the correct question:
Read post
Lester
writing
āEvery article must do somethingā or How I Psyched Myself Out Of Writing.
I havenāt written anything in a long time. Let alone anything real or worth reading. For the most part itās been music I enjoy or faux gadget reviews (Iām terrible at reviews). And I think Iāve finall
Read post
Lester
reading
Audiobooks are for fiction
Over the past few years Iāve developed a great appreciation for audiobooks. The ever growing number of titles available (especially on Audible) and the increase in the quality of the recordings make t
Read post