Lester Hein
Hey 👋🏽, my name is Lester.
I write about behavioural marketing, music, business and productivity. I hope you're having a nice day :)
This Apple Shortcut Finally Got Me to Use My Standing Desk (again)
⚠️You’re gonna have to do some Terminal stuff to get this shortcut to work. If command line prompts are not your thing, it might better to stop reading now. For years I had a standing desk at work,
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Lester
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Lester
This Apple Shortcut Finally Got Me to Use My Standing Desk (again)
⚠️You’re gonna have to do some Terminal stuff to get this shortcut to work. If command line prompts are not your thing, it might better to stop reading now. For years I had a standing desk at work,
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Lester
writing
On Writing.
I’ve made a commitment to write more this year and have spent some time thinking about WHAT I will be writing. Even some time on WHY I will be writing ( and whom for). But today I was pondering HOW I
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Lester
frameworks
Revolving Doors, Tattoos and Decisions.
#frameworks An important part of being able to move fast or knowing when to slow down is to really understand the types of decisions you are confronting. If I have a decision to make, I try to break
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Lester
marketing
🛒 How Marketers Exploit Behavioral Psychology to Make You Buy Stuff
#marketing Tldr: You think you’re making rational buying decisions—but you’re not. Marketers use psychological tricks like scarcity, urgency, and fake exclusivity to hack and manipulate your impulses
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Lester
productivity
Is Your Office Coffee A Productivity Problem ?
#productivity The Daily Coffee Tax There was a time when my mornings followed the same frustrating routine. I’d walk into the office and mentally prepare myself for the diesel I was about to gulp do
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Lester
travel
Driving on the Autobahn was much bumpier than I had anticipated.
#travel Growing up, I watched European car shows, where the Autobahn was always depicted as the ultimate test track for fast, powerful cars. These cars were driven to the limit on long, open roads wit
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Lester
marketing
Advertising in nature.
This quote from Alchemy stuck with me. Flowers are selling pollen to bees in the hope that they “buy” and help them propagate. I like the cheeky framing and the very obviousness of it all. It made me
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Lester
travel
Just in case no one told you today.
Seen on the side of a building in downtown Barcelona. I approve of this message. Just in case no one told you, Barcelona is amazing. #travel
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Lester
travel
My New favourite restaurant: Ciutat Comtal
#travel My wife and I stumbled upon this small tapas bar in Barcelona. They don’t take reservations. You can’t call ahead to book. The twenty minute wait in line is part of the experience - having a
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Lester
observations
Best Traffic Ever. People doing interesting things
#observations I like to see people doing this they enjoy, especially when those things are novel or different. It reminds me that I should be making more time to do things I find fun, even if they are
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