Lester Hein
Hey 👋🏽, my name is Lester.
I write about behavioural marketing, music, business and productivity. I hope you're having a nice day :)
Overhead is everything
Any new thing that enters your life comes with some form of overhead. A new purchase, a new system, a new acquaintance, a new employee, a new hobby. Almost nothing simply enters your life and then si
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Lester
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Lester
Overhead is everything
Any new thing that enters your life comes with some form of overhead. A new purchase, a new system, a new acquaintance, a new employee, a new hobby. Almost nothing simply enters your life and then si
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Lester
life
Sunset in Prague
I just really like this picture. Nothing much else to say, other than I am enjoying the camera on the iPhone 16 pro very much - it’s the main reason I upgraded (from my 12 pro) That’s Namesti Miru po
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Lester
marketing
Stop Making It Hard to Unsubscribe 📨💔
#marketing You want to make your email marketing SUPER effective and avoid Unsubscribed users. Here is some Behavioral Marketing advice for email marketers to help you improve your unsubscribe proces
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Lester
Why I’m sticking with Quotion even though it is objectively worse than Wordpress
Quotion.co is missing a lot of the “important” features that Wordpress offers, and for me that’s exactly the point. If you don’t know about it, Quotion basically turns Apple Notes into blog posts. No
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Lester
marketing
How Burton convinced me NOT to buy a snowboard with just 9 words 🏂
#marketing Tl;dr Using notifications to let customers know about upcoming events can be a powerful way to create awareness of campaigns. However, if not executed correctly, they can backfire and lead
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Lester
writing
On Writing.
I’ve made a commitment to write more this year and have spent some time thinking about WHAT I will be writing. Even some time on WHY I will be writing ( and whom for). But today I was pondering HOW I
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Lester
frameworks
Revolving Doors, Tattoos and Decisions.
#frameworks An important part of being able to move fast or knowing when to slow down is to really understand the types of decisions you are confronting. If I have a decision to make, I try to break
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Lester
marketing
đź›’ How Marketers Exploit Behavioral Psychology to Make You Buy Stuff
#marketing Tldr: You think you’re making rational buying decisions—but you’re not. Marketers use psychological tricks like scarcity, urgency, and fake exclusivity to hack and manipulate your impulses
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Lester
productivity
Is Your Office Coffee A Productivity Problem ?
#productivity The Daily Coffee Tax There was a time when my mornings followed the same frustrating routine. I’d walk into the office and mentally prepare myself for the diesel I was about to gulp do
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Lester
travel
Driving on the Autobahn was much bumpier than I had anticipated.
#travel Growing up, I watched European car shows, where the Autobahn was always depicted as the ultimate test track for fast, powerful cars. These cars were driven to the limit on long, open roads wit
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