Lester Hein

Setting Sail with BoCin, my home-made Apple notes blog

7 October, 2026

A weekend project turned into the CMS that now powers this site.

Read post

Overhead is everything

26 August, 2026

Any new thing that enters your life comes with some form of overhead. Buying a new thing, trying out a new system, making a new acquaintance - it all comes w…

Read post

Ai in the wild

23 August, 2026

While out shopping with my daughter I noticed that one of the stores was using Ai generate product photos. This seems like an obvious use of the technology,…

Read post

More AFFiNE tuning to make it stop crashing.

19 August, 2026

Tuning self hosted AFFiNE configuration to avoid OOM (out of memory) errors

Read post

Fixing self hosted Affine instances that won’t load workspaces.

13 August, 2026

Setting the correct connection method for self hosted AFFiNE to work with Cloudflare tunnels

Read post

This Apple Shortcut Finally Got Me to Use My Standing Desk (again)

Apple shortcut to set custom display resolutions when working with a standing desk

4 March, 2026

Build display resizing Apple shortcuts to resize your screen when switching between a seated and standing desk.

Read post

Getting Things Done: Going back to the well time and time again

8 April, 2025

GTD and how I snuck my way to competence on task at a time

Read post

The Psychology of “Everyone’s Doing It”—And Why It Sells. (Anchoring & Social proof)

27 March, 2025

Use Anchoring and Social Proof to become a better marketer

Read post

How to Use Behavioral Marketing to Sell 🛒 (Without Being Manipulative)

26 March, 2025

How to use behvioural psychology in marketing - some practical advice

Read post

Now Playing: Hot Fuss - The Killers

22 March, 2025

I first heard this album while walking past Musica (a CD store in South Africa) - I heard the riff from ‘Somebody Told Me’ blaring from the store PA and that…

Read post

Sunset in Prague

22 March, 2025

I just really like this picture. Nothing much else to say, other than I am enjoying the camera on the iPhone 16 pro very much - it’s the main reason I upgrad…

Read post

Stop Making It Hard to Unsubscribe 📨

12 March, 2025

You want to make your email marketing SUPER effective and avoid Unsubscribed users. Here is some Behavioral Marketing advice for email marketers to help you…

Read post

Why I’m sticking with Quotion even though it is objectively worse than Wordpress

8 March, 2025

Quotion.co is missing a lot of the “important” features that Wordpress offers, and for me that’s exactly the point. If you don’t know about it, Quotion basic…

Read post

How Burton convinced me NOT to buy a snowboard with just 9 words 🏂

5 March, 2025

Tl;dr Using notifications to let customers know about upcoming events can be a powerful way to create awareness of campaigns. However, if not executed correc…

Read post

On Writing.

3 March, 2025

I’ve made a commitment to write more this year and have spent some time thinking about WHAT I will be writing. Even some time on WHY I will be writing ( and…

Read post

Revolving Doors, Tattoos and Decisions.

1 March, 2025

An important part of being able to move fast or knowing when to slow down is to really understand the types of decisions you are confronting. If I have a dec…

Read post

🛒 How Marketers Exploit Behavioral Psychology to Make You Buy Stuff

26 February, 2025

Tldr: You think you’re making rational buying decisions—but you’re not. Marketers use psychological tricks like scarcity, urgency, and fake exclusivity to ha…

Read post

Is Your Office Coffee A Productivity Problem ?

13 February, 2025

The Daily Coffee Tax There was a time when my mornings followed the same frustrating routine. I’d walk into the office and mentally prepare myself for the di…

Read post

Driving on the Autobahn was much bumpier than I had anticipated.

3 February, 2025

Growing up, I watched European car shows, where the Autobahn was always depicted as the ultimate test for fast, powerful cars. These cars were driven to the…

Read post

Advertising in nature.

27 January, 2025

This quote from Alchemy stuck with me. Flowers are selling pollen to bees in the hope that they “buy” and help them propagate. I like the cheeky framing and…

Read post

Just in case no one told you today.

24 January, 2025

Seen on the side of a building in downtown Barcelona. I approve of this message. Just in case no one told you, Barcelona is amazing. travel

Read post

My New favourite restaurant: Ciutat Comtal

22 January, 2025

My wife and I stumbled upon this small tapas bar in Barcelona. They don’t take reservations. You can’t call ahead to book. The twenty minute wait in line is…

Read post

Best Traffic Ever. People doing interesting things

11 January, 2025

I like to see people doing this they enjoy, especially when those things are novel or different. It reminds me that I should be making more time to do things…

Read post

Completing the move to Quotion (from Wordpress and AWS)

5 January, 2025

My blog broke ages ago - I couldn’t even tell you exactly how long ago because I stopped really paying attention to it. And also because the configuration in…

Read post

I’m considering from Wordpress to Quotion

4 December, 2024

Live from Quotion This shit is way to complicated now, and I just need something simple Markdown in Apple notesProNotes extension is 😙 I don’t really need t…

Read post

Can we make the unsubscribe link smaller?

28 February, 2016

I hear this all the time from clients. Fundamentally, it's about fear - fear that they will lose their customer. Fear of rejection. But it's definitely the w…

Read post

“Every article must do something” or How I Psyched Myself Out Of Writing.

4 August, 2015

I haven’t written anything in a long time. Let alone anything real or worth reading. For the most part it’s been music I enjoy or faux gadget reviews (I’m te…

Read post

Audiobooks are for fiction

28 February, 2015

reading Over the past few years I’ve developed a great appreciation for audiobooks. The ever growing number of titles available (especially on Audible) and t…

Read post

How Kenneth Cole is throwing away money every day

2 May, 2011

From time to time I need to buy formal clothing. I am not a very good shopper, so once I find something I like and that fits me well, I tend to keep going ba…

Read post

Some things to think about when sending email

2 December, 2009

With all the focus lately falling on social networks and social media, it feels a bit like email is getting a rough deal. Make no mistake, email is still ali…

Read post

Hey 👋🏽, my name is Lester Hein.

Latest posts

Setting Sail with BoCin, my home-made Apple notes blog

Setting Sail with BoCin, my home-made Apple notes blog

Overhead is everything

Ai in the wild

More AFFiNE tuning to make it stop crashing.

Fixing self hosted Affine instances that won’t load workspaces.

This Apple Shortcut Finally Got Me to Use My Standing Desk (again)

Getting Things Done: Going back to the well time and time again

The Psychology of “Everyone’s Doing It”—And Why It Sells. (Anchoring & Social proof)

How to Use Behavioral Marketing to Sell 🛒 (Without Being Manipulative)

Now Playing: Hot Fuss - The Killers

Sunset in Prague

Stop Making It Hard to Unsubscribe 📨

Why I’m sticking with Quotion even though it is objectively worse than Wordpress

How Burton convinced me NOT to buy a snowboard with just 9 words 🏂

On Writing.

Revolving Doors, Tattoos and Decisions.

🛒 How Marketers Exploit Behavioral Psychology to Make You Buy Stuff

Is Your Office Coffee A Productivity Problem ?

Driving on the Autobahn was much bumpier than I had anticipated.

Advertising in nature.

Just in case no one told you today.

My New favourite restaurant: Ciutat Comtal

Best Traffic Ever. People doing interesting things

Completing the move to Quotion (from Wordpress and AWS)

I’m considering from Wordpress to Quotion

Can we make the unsubscribe link smaller?

“Every article must do something” or How I Psyched Myself Out Of Writing.

Audiobooks are for fiction

How Kenneth Cole is throwing away money every day

Some things to think about when sending email