Lester HeinLester Hein
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Hey 👋🏽, my name is Lester Hein.

I’m a behavioural marketing specialist who loves exploring the psychology behind why people buy, how businesses grow, and how to build better workflows. When I'm not untangling marketing strategies or testing productivity habits, you'll usually find me writing about great music or sharing my latest travel adventures.

Lester Hein

3 February, 2025

Driving on the Autobahn was much bumpier than I had anticipated.

Growing up, I watched European car shows, where the Autobahn was always depicted as the ultimate test for fast, powerful cars. These cars were driven to the…

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Lester Hein

27 January, 2025

Advertising in nature.

This quote from Alchemy stuck with me. Flowers are selling pollen to bees in the hope that they “buy” and help them propagate. I like the cheeky framing and…

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Lester Hein

24 January, 2025

Just in case no one told you today.

Seen on the side of a building in downtown Barcelona. I approve of this message. Just in case no one told you, Barcelona is amazing. #travel

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Lester Hein

22 January, 2025

My New favourite restaurant: Ciutat Comtal

My wife and I stumbled upon this small tapas bar in Barcelona. They don’t take reservations. You can’t call ahead to book. The twenty minute wait in line is…

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Lester Hein

11 January, 2025

Best Traffic Ever. People doing interesting things

I like to see people doing this they enjoy, especially when those things are novel or different. It reminds me that I should be making more time to do things…

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Lester Hein

5 January, 2025

Completing the move to Quotion (from Wordpress and AWS)

My blog broke ages ago - I couldn’t even tell you exactly how long ago because I stopped really paying attention to it. And also because the configuration in…

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Lester Hein

4 December, 2024

I’m considering from Wordpress to Quotion

Live from Quotion This shit is way to complicated now, and I just need something simple Markdown in Apple notesProNotes extension is 😙 I don’t really need t…

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Lester Hein

28 February, 2016

Can we make the unsubscribe link smaller?

I hear this all the time from clients. Fundamentally, it's about fear - fear that they will lose their customer. Fear of rejection. But it's definitely the w…

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Lester Hein

4 August, 2015

“Every article must do something” or How I Psyched Myself Out Of Writing.

I haven’t written anything in a long time. Let alone anything real or worth reading. For the most part it’s been music I enjoy or faux gadget reviews (I’m te…

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