Lester HeinLester Hein
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Hey 👋🏽, my name is Lester Hein.

Latest posts

Now Playing: Hot Fuss - The Killers

22 March, 2025

I first heard this album while walking past Musica (a CD store in South Africa) - I heard the riff from ‘Somebody Told Me’ blaring from the store PA and that…

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Sunset in Prague

22 March, 2025

I just really like this picture. Nothing much else to say, other than I am enjoying the camera on the iPhone 16 pro very much - it’s the main reason I upgrad…

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Stop Making It Hard to Unsubscribe 📨

12 March, 2025

You want to make your email marketing SUPER effective and avoid Unsubscribed users. Here is some Behavioral Marketing advice for email marketers to help you…

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Why I’m sticking with Quotion even though it is objectively worse than Wordpress

8 March, 2025

Quotion.co is missing a lot of the “important” features that Wordpress offers, and for me that’s exactly the point. If you don’t know about it, Quotion basic…

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How Burton convinced me NOT to buy a snowboard with just 9 words 🏂

5 March, 2025

Tl;dr Using notifications to let customers know about upcoming events can be a powerful way to create awareness of campaigns. However, if not executed correc…

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On Writing.

3 March, 2025

I’ve made a commitment to write more this year and have spent some time thinking about WHAT I will be writing. Even some time on WHY I will be writing ( and…

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Revolving Doors, Tattoos and Decisions.

1 March, 2025

An important part of being able to move fast or knowing when to slow down is to really understand the types of decisions you are confronting. If I have a dec…

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🛒 How Marketers Exploit Behavioral Psychology to Make You Buy Stuff

26 February, 2025

Tldr: You think you’re making rational buying decisions—but you’re not. Marketers use psychological tricks like scarcity, urgency, and fake exclusivity to ha…

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Is Your Office Coffee A Productivity Problem ?

13 February, 2025

The Daily Coffee Tax There was a time when my mornings followed the same frustrating routine. I’d walk into the office and mentally prepare myself for the di…

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