Lester HeinLester Hein
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Hey 👋🏽, my name is Lester Hein.

I’m a behavioural marketing specialist who loves exploring the psychology behind why people buy, how businesses grow, and how to build better workflows. When I'm not untangling marketing strategies or testing productivity habits, you'll usually find me writing about great music or sharing my latest travel adventures.

Lester Hein

22 March, 2025

Now Playing: Hot Fuss - The Killers

I first heard this album while walking past Musica (a CD store in South Africa) - I heard the riff from ‘Somebody Told Me’ blaring from the store PA and that…

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Lester Hein

22 March, 2025

Sunset in Prague

I just really like this picture. Nothing much else to say, other than I am enjoying the camera on the iPhone 16 pro very much - it’s the main reason I upgrad…

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Lester Hein

12 March, 2025

Stop Making It Hard to Unsubscribe 📨

You want to make your email marketing SUPER effective and avoid Unsubscribed users. Here is some Behavioral Marketing advice for email marketers to help you…

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Lester Hein

8 March, 2025

Why I’m sticking with Quotion even though it is objectively worse than Wordpress

Quotion.co is missing a lot of the “important” features that Wordpress offers, and for me that’s exactly the point. If you don’t know about it, Quotion basic…

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Lester Hein

5 March, 2025

How Burton convinced me NOT to buy a snowboard with just 9 words 🏂

#marketing Tl;dr Using notifications to let customers know about upcoming events can be a powerful way to create awareness of campaigns. However, if not exec…

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Lester Hein

3 March, 2025

On Writing.

I’ve made a commitment to write more this year and have spent some time thinking about WHAT I will be writing. Even some time on WHY I will be writing ( and…

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Lester Hein

1 March, 2025

Revolving Doors, Tattoos and Decisions.

#frameworks An important part of being able to move fast or knowing when to slow down is to really understand the types of decisions you are confronting. If…

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Lester Hein

26 February, 2025

🛒 How Marketers Exploit Behavioral Psychology to Make You Buy Stuff

Tldr: You think you’re making rational buying decisions—but you’re not. Marketers use psychological tricks like scarcity, urgency, and fake exclusivity to ha…

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Lester Hein

13 February, 2025

Is Your Office Coffee A Productivity Problem ?

The Daily Coffee Tax There was a time when my mornings followed the same frustrating routine. I’d walk into the office and mentally prepare myself for the di…

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